About Us

About Us

Why Buy From Brenengen Sparta Ford

Brenengen Sparta Ford is your trusted Ford dealership in Sparta and the reason why our loyal customers keep coming back. We offer an extensive new and pre-owned inventory, as well as lease specials, finance options and expert auto service. We are dedicated to providing exceptional customer service and being an integral part of our community. We look forward to seeing you soon!

Phone Numbers:Sales Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Our Best Price First, Pure and Simple.

We have been a One-Price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.


Our Philosophy...

The Brenengen Discount Pricing Philosophy, What it means to you:


Lowest Possible Price...

Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.


Competitive and Fair...

The price you see is guaranteed to be Competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "Sale".


Non-commissioned Sales...

Our non-commissioned Sales Consultants are only concerned with finding a vehicle that is right for you.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Exceptional Customer Service

We are committed to providing amazing customer experiences.

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Thoughtful Amentities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

Schedule Your Visit

Hours of Operation

Contact Brenengen Sparta Ford or stop by our showroom to experience all that we have to offer.

Sales Department

Sales Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed

Service Center

Service Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed

Parts Center

Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat - SunClosed

Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat - SunClosed
Map of Brenengen Sparta Ford

Brenengen Sparta Ford

615 South Black River Street
Sparta, WI 54656

608-600-0159

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Brenengen Sparta Ford 43.938169, -90.820675.